Introduction to Hotjar for UX Insights

Hotjar is a powerful tool for understanding user behavior on your website. It combines analysis and feedback tools, allowing you to visualize and interpret how users interact with your site.

• Heatmaps: Visual representation of user interactions.
• Session Recordings: Watch recordings of user interactions.
• Surveys: Collect feedback directly from users.
• Incoming Feedback: Get real-time feedback from users.

Step-by-Step Setup Process:

1. Create a Hotjar account at hotjar.com.
2. Add your website by entering the URL.
3. Install the tracking code on your website:

<script>
                (function(h,o,t,j,a,r){
                    h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
                    h._hjSettings={hjid:YOUR_HOTJAR_ID,hjsv:6};
                    a=o.getElementsByTagName('head')[0];
                    r=o.createElement('script');r.async=1;
                    r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
                    a.appendChild(r);
                })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');
                </script>

Replace YOUR_HOTJAR_ID with your actual Hotjar ID.

To maximize the benefits of Hotjar, consider the following best practices:

• Regularly review heatmaps to identify areas of improvement.
• Use session recordings to understand user pain points.
• Implement surveys at strategic points in the user journey.
• A/B test changes based on insights gathered from Hotjar.